Doppelganger

Advertisers

Customers

We are very excited to be launching our virtual store with Doppelganger. It will help us to generate additional exposure for the Kitson brand and allow us to connect with our customers in a cool new way"

Current Brand Partners

vSide is the Next Evolution in Self Expression and Online Entertainment

OnHollywood Doppelganger developer the award wining entertainment oriented immersive experiences. We combine rich entertainment experiences from major music and television artists with in an immersive and visually stunning social experience.

To date Doppelganger has won a number of awards including: 2007 Top 100 Private Companies to Watch from the 2007 On Hollywood Conference, C|Net Top Five Selection from the Under The Radar Conference 2007.

Doppelganger is the first company to build worlds that are not only designed to provide unparalleled user engagement, but are also built from the ground up to support the promotion and sale of both virtual and real world goods in addition to the seamless integration of advertising.

All vSide districts are inspired by real world urban cities, so extensive placement of stores and advertisements do not seem out of place. In fact, during focus group studies 90% of respondents said that they prefer a brand rich environment as it makes the world feel more “now” and authentic. Thus Doppelganger has delivered an environment in which advertising and product placement actually enhance the use experience, unlike almost all other entertainment mediums where advertising is often interrupts the entertainment experience.

Doppelganger is able to drive engagement levels and production comparable to those offered by a typical TV station. Coupled with immersive interactivity that goes beyond the web and a social environment that mirrors the real world, Doppelganger creates a community in which Artists, Celebrities, Brands and Users can interact and form lasting, emotional connections.

User response has been overwhelmingly positive, with both the average session length and average monthly usage nearly doubling in the last 4 months and a user base that has grown X7 since the introduction of our first generation (pilot) product offering in February 2007.

vSide offers three distinct marketing solutions focused on fostering brand appeal and deep engagement

Open-Up Shop: vSide has been designed from the ground up to foster foot traffic and user discovery. Stores are integrated into the “urban plan” based on relevance to surrounding venues and content fostering a rich experience for users and brands. Bring your store to life in vSide and the sales of Virtual Goods will likely pay for the marketing campaign itself.
Programming Sponsorships: vSide’s programming is designed to bring people together around music and fashion. Dance contests, virtual fashion shows, and celebrity appearances provide a surprisingly life-like event sponsorship opportunity that is more efficient and global.
Game-Play Sponsorship: vSide’s has developed activities that offer users fun things to do and a means for increasing their status. Take part by offering sponsored games that weave your brand into the mix. Scavenger hunts integrated with your merchandise and “jeopardy style” Q&A developed with your brand in mind is just the start of what we can do for you.

For more information please contact: sales@doppelganger.com

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