Doppelganger provides “next generation” social entertainment with our vSide product targeting the teen (taste maker) demographic where in-world activities and engagement focus on music, entertainment and fashion that complements their lifestyle.

To date Doppelganger has won a number of awards including: 2007 Top 100 Private Companies to Watch from the 2007 On Hollywood Conference, C|Net Top Five Selection from the Under The Radar Conference 2007.

vSide In Action

vSide

vSide our latest product is designed to be online social environment where teenagers can hang out in real-time with their friends in personal spaces or “fan hubs”, plus enjoy the best in professional and user generated content or design and host their own events for others to enjoy.

In addition to encouraging teenagers to express themselves through personal spaces or “fan hubs”, vSide also encourages users to express themselves though social gestures and connections, including who you hang out with, where you’re “seen”, where you base your personal space, and the activities that you engage in. Also vSide offers an extensive character customization system with over five million different clothing combinations available for free. Avatars can be additionally personalized through the purchase of virtual apparel purchased through one of our fashion partners such as RocaWear, Kitson and StarStyle.

Inside the environment, vSide offers a broad range of entertainment options ranging from professionally designed programming such as the Virtual Tyra Show or a concert/chat session with bands such as Maroon 5, as well as complementary user generated programming and events that include dance competitions, DJ nights or live fan meetings.

As with all communities, social status is important in vSide community. Users can earn in-world status and climb a social ladder based on the number of friends they have, the number of new friends that you bring into the world and the activities you host or take part in. High social status in the world is visually represented through “Respekt” points so that users can immediately tell a new member of the community compared to a veteran user. High social status will gain entrance to VIP events, confer preferential access to personal spaces and allow for the acqquisition of virtual goods not available to the average user. 

Entertainment programming and events all occur in a dense and visually stunning world that blurs the line between the real and virtual. The user becomes part of a busy, thriving community situated in a lush urban setting that caters to their tastes and desires. The centralized design of the space allows Doppelganger to create a world containing plazas that are natural places to meet and hang out venues that provide an exciting backdrop for an evening of virtual clubbing or a celebrity event, as well as real-world foot traffic within the shopping districts. In addtion vSide caters to a very broad range of musical tastes, with over 50 in world radio stations playing songs across all types and genres of music.

Through enhanced social networking and community building, celebrity entertainment, boutique shopping and an unparalleled opportunity for self-expression, vSide is able to drive engagement levels and production values equivalent to a typical TV station.  Coupled with immersive interactivity that goes beyond the web and a social environment that mirrors the real world, Doppelganger creates a community in which Artists, Celebrities, Brands and Users can interact and form lasting, emotional connections.